The marketing value of sin

It is a well known saying that 'sex sells'; the use of sexualised imagery being common in marketing, its intent to attract consumer interest in a particular product or service. Yet we can also say today that ‘sin sells’. The promotion of and identification with that which is sinful, and its use in marketing is increasingly evident all around us. With the advent of every ‘Pride’ celebration the logos of numerous companies are emblazoned with the colours of the rainbow, identification with the LGBT cause being almost ubiquitous, and evidently seen as a necessary publicity tactic. Clearly sin sells in the case of homosexuality. In Northern Ireland the local connection with the Game of Thrones TV show is massively exploited for tourism purposes, with the Northern Ireland economy receiving an estimated £250 million from Game of Thrones since 2010, and 350,000 people a year visiting the province because of it. It is a sad commentary on the spiritual decline in Northern Ireland that the province is now best known and celebrated as the location of a programme notorious for excessive violence and gratuitous pornographic imagery, including graphic depictions of rape and incest. Once again we can say that sin sells. The same too may be said of other vices such drunkenness; rather than being the object of shame, they are celebrated, promoted and used as a means of generating money - because sin sells.

The danger of sinful imitation

In Deuteronomy chapter 18, as the law of God is presented to a new generation of Israelites prior to their entrance into Canaan, various instructions are given on how they were to conduct themselves once they came in to that promised land. In verses 9 to 15 they are told that 'when thou art come into the land which the LORD thy God giveth thee, thou shalt not learn to do after the abominations of those nations'. Various pagan practices such as divination, witchcraft and necromancy as practiced by the Canaanites are then prohibited. These sinful practices were forbidden to the children of Israel and are described as being an abomination to God, showing them to be loathsome and offensive to his holy name. Indeed it was for the practice of these things that the Lord would drive the Canaanites out of the land (verse 12).

Among these sins here listed there are many practices and which are linked with and familiar to the celebration of Halloween. The satanic practices of sorcery and witchcraft, of human sacrifice and communicating with the dead, condemned by God as being among the vilest of sins, are found at the very root and origin of Halloween. Behind every Halloween custom, when it is traced back far enough, the hand of Satan can be found. Halloween customs such as trick or treat, jack-o-lanterns and bobbing for apples, things which on the surface are fun and harmless, all have their beginnings in ancient pagan druid practices, rituals which can themselves be traced back to Babylonish idolatry and the very things which we find condemned in Deuteronomy 18.

Should a church be seeker sensitive?

A popular model for many churches today is the 'seeker sensitive' approach to evangelism and conducting church services. One of the most high profile exponents of this is Rick Warren, whose book The Purpose Driven Church was released almost 20 years ago. The seeker sensitive advocated by Warren and many other involves changing church to something which is more friendly, culturally sensitive and appealing to the unchurched, a church experience which is non threatening and which will give them what they want from church. Old style hymns and worship will be replaced with a more modern worldly style of music, including pop, rock and rap. Long expository sermons will be diluted down into a shorter story based talk that meets the perceived needs of the hearers, with biblical doctrines such as sin and repentance being rarely mentioned. The focus of the message will instead be light on doctrine, centred on man and with the Lord Jesus Christ presented as the means of you improving yourself and filling that void in your life. Essentially it is church done the way the unsaved want it to be done, a way that does not cause them to feel uncomfortable or threatened. The seeker sensitive church will also provide for the social needs of the area with numerous programs aimed at improving the lives of those living in the community. These churches have been very successful in seeing large congregations built up very quickly, with thousands of people in attendance and multi-million pound programs being run by the congregation. The question is whether the seeker sensitive approach to doing church is one that we should adopt, and whether it can be supported by scripture.

Repentance unto life

What is repentance? We could answer the question cynically by saying that repentance is something which is rarely mentioned, for in many churches today it is no longer preached upon, the truth of the gospel being watered down so much that sin and repentance are absent from most sermons. The seeker sensitive method of preaching is employed instead, leading men to preach only upon that which the people wish to hear. The need for sinners to repent is not popular, therefore it is disregarded and left out of the message. Yet however unpopular and unpalatable the doctrine of repentance many be to sinful man, it is a necessary part of true conversion and something which needs to be repeatedly brought to the attention of those who are outside of Christ. Question number 87 of the Shorter Catechism describes repentance unto life as 'a saving grace, whereby a sinner out of a true sense of his sin, and apprehension of the mercy of God in Christ, doth, with grief and hatred of his sin, turn from it unto God, with full purpose of, and endeavour after, new obedience'. This statement gives a very clear description of what true repentance is, identifying five distinctive characteristics:

The Sinfulness of Sin

Sin, the Plague of Plagues. Such was the title give to a work published by the English Puritan Ralph Venning in 1669, shortly after the Great Plague of London had killed an estimated 20% of the city’s population. This horrific event would have been fresh in the minds of his readers, and for them the comparisons were easy to make between those two fatal epidemics; each bringing widespread death and destruction, one physical, the other spiritual. Today it is rare for us to see firsthand death and disease on such a vast scale, yet sin, that plague of plagues is still with us. Bringing death and destruction with it sin saturates our modern, advanced society, infects every respectable home and drags the prospering multitudes of this world down into the depths of hell.